CRM Platform Manager

405 W 55th St, New York, NY 10019, USA Req #221
Tuesday, February 20, 2024

Alvin Ailey Dance Foundation, one of the world’s premier dance institutions, seeks a Salesforce professional whose tested platform experience, strategic thinking, and strong communication skills can expertly support our staff and help our organization flourish.


We are looking for a CRM Platform Manager with plenty of experience using Salesforce who is adept and efficient at problem-solving on the platform. More importantly, we’re looking for someone who can communicate with stakeholders throughout the organization to understand their needs, synthesize those needs into a coherent, evolving product roadmap, work closely with both their own internal CRM Team and an external partner firm to continually deliver on those needs, and support staff-end users to ensure their ever-improving use of and satisfaction with the system.


About the Organization:

Alvin Ailey Dance Foundation is a nonprofit organization comprised of the Alvin Ailey American Dance Theater, Ailey II, The Ailey School, Ailey Extension, and Ailey Arts In Education & Community Programs.


The organization’s mission is to further the pioneering work of Alvin Ailey by establishing an extended cultural community which provides dance performances, training, and community programs for all people. As important as its artistic and educational missions, the Ailey organization plays a social role, using the beauty and humanity of the African American heritage and other cultures to inspire and unite people of all races, ages, and backgrounds.


Named “Cultural Ambassador to the World” by a United States Congressional Resolution, Alvin Ailey American Dance Theater numbers 32 of the most talented dancers in the world, and its diverse repertory is unparalleled in modern dance. A typical season includes engagements in its home base of New York City (five weeks each winter at New York City Center and two weeks each spring at Brooklyn Academy of Music), a 20-city National tour, and extensive international touring. Annually, nearly 500,000 people experience Ailey performances and programs. 


A multifaceted organization, the Ailey organization also encompasses Ailey II, a second company dedicated to the development of young artists and community outreach; The Ailey School, a world-class dance academy that provides instruction to a diverse group of students aged 3-25; Ailey Extension, which offers dance and fitness classes to people of all ages and levels; and Ailey Arts In Education & Community Programs which provides young people from diverse cultural and economic backgrounds with the opportunity to explore dance, build self-esteem, and develop life skills.


Candidate Profile:

The CRM Platform Manager will bring a high level of expertise in the Salesforce platform and an unwavering focus on supporting the staff and organization in the most effective way possible, whether by training, support, outreach, or system improvements. This person must be an excellent communicator and advocate for leadership, staff, and constituents, as well as for the CRM team and relevant external partners’ capacity to deliver.


Salesforce experience and advanced administrative skills are required for this role, but this is not the right role for someone who prefers to spend all day in the Setup menu. The right person for this position has proven systems experience, good interpersonal skills, a natural sense of leadership and communication, the ability to work well with a team, and an unrelenting desire to support staff in carrying out the mission of the organization.


Candidates interested in learning more about the model of technology platform stewardship that Ailey is moving towards can do so in this optional resource:


Responsibilities include, but are not limited to:

Platform Leadership:

  • Own and manage the improvement and maintenance of the Ailey Salesforce instance [A1] and its related tools and systems.
  • Partner with executive leadership to develop a CRM strategy that supports the goals of the organization.
  • Seek out and tend to the evolving needs of the organization concerning the CRM and synthesize these needs into an ever-evolving product roadmap.
  • Continually prioritize fixes and improvements to strategically meet the variety of needs required for high quality organizational function.
  • Manage a high-functioning specialized CRM Team to meet the varied needs of healthy platform management.
  • Engage appropriate external platform experts and actively manage those relationships to maintain a healthy, productive functional improvement cycle.
  • Support CRM users to learn and use the system effectively and to maintain a high level of data integrity.
  • Engage in consistent communication with staff and executive leaders to understand priorities and effectively communicate key choices and team capabilities.

Database Administration:

  • When appropriate, implement or oversee under-the-hood configurations in Salesforce, such as configuration, workflow automation, technical adjustments, and other improvements appropriate to be handled in-house.
  • Implement or oversee data integrity audits and cleanups, data imports and exports, and data migrations.
  • Carry out or oversee quality assurance testing.
  • Manage or implement research on third-party integrated tools and develop relevant expertise to maintain them.
  • Drive and oversee the migration of all data currently residing in legacy systems and spreadsheets.


  • Bachelor's degree required.
  • 3-5 years of Salesforce architecture and administration experience.
  • Depth of experience with Salesforce’s Nonprofit Success Pack (NPSP).
  • Strong interpersonal and communication skills.
  • Consistent desire to solve problems and make the lives of fellow team members easier.
  • Knowledge of integrated Salesforce tools such as email marketing platforms, donation processor platforms, and other common integrations with Salesforce.
  • Comfort using tools for shared task management and establishing strong processes for tracking work among team members and stakeholders.
  • Ability to provide helpful instruction to audiences of varying technical ability.
  • Focus on making it work–open-minded, willing to look at problems from multiple angles, with an appetite and patience for getting it right, iterating on systems and processes, and continuously improving.
  • Willingness to work flexible hours, including evenings, weekends, and travel as needed.
  • Candidates with an intimate knowledge and appreciation for dance and/or the performing arts are preferred.



$150K-$160K. Benefits include health (including EAP services), dental insurance, flexible spending account, 403(b) retirement plan, and commuter benefits.


The advertised pay rate is not a promise of a particular wage for any specific employee. The specific compensation offered to a candidate may be dependent on a variety of factors including, but not limited to, the candidate’s experience, education, special licensing or qualifications, and other factors.


How to Apply:

Click on the apply link below and upload a file for each application requirement (accepted formats include .doc, .docx, or .pdf). Please include your name in the file names of each document. Only applicants who submit the following will be considered:

  • Resume.
  • Cover letter detailing your interest in this position.
  • Please respond to the following additional questions in your cover letter:
    • How did you get into CRM-related work?
    • In your experience, what is required for an organization to successfully adopt a new CRM system, and how do you know if it’s working?
    • What is an interesting problem that you helped solve for your organization or company using the CRM?

Applications will not be considered without these items. No phone calls, please.


Alvin Ailey Dance Foundation is an Equal Opportunity Employer.  Employment is based upon personal capabilities and qualifications without discrimination based on race, color, religion, creed, sex, sexual orientation, national origin, age, disability, marital status, veteran status, citizenship status, or any other protected characteristic as established by law.



Other details

  • Pay Type Salary
Location on Google Maps
  • 405 W 55th St, New York, NY 10019, USA