ASbury Brands

General Sales Manager-Colorado Market

Lakewood, CO, USA Req #2673
Thursday, May 16, 2024

About Asbury

Larry H Miller Automotive Group - Colorado is part of Asbury Automotive Group (NYSE: ABG) is a Fortune 500 company and one of the largest franchised automotive retailers in the United States. We are redefining the traditional dealership model through innovative technologies such as Clicklane and through our commitment to our team members, guests, and partners. Our culture which is grounded in our North Star and Compass and powered by our DRIVE values, focuses on the vision of becoming the Most Guest Centric Automotive RetailerAt Asbury, we work together to provide exceptional experiences for our guests while promoting a fun, supportive and inclusive environment where team members can thrive both personally and professionally. Based on our efforts, we have been recognized as one of the best places to work by both Newsweek and US News & World report. 


Asbury Automotive Is Now Seeking an Experienced General Sales Manager for our Larry H Miller Lakewood Ford Dealership!


Do you have a passion for developing talent, providing exceptional guest experiences, and being an innovator in the automotive industry?

As a General Sales Manager, you will have the opportunity to make a positive impact on our business and in the lives of team members and customers every day. 


Compensation: $200,000-$250,000 annually (based on sales volume achieved) 


Apply now!



The General Sales Manager primary role is to assist the General Manager with overseeing and driving both people and financial success in variable operations. 

  • Demonstrated leadership abilities
  • Hands on active manager that is involved in all aspects of the sales process
  • Work with general manager, sales team, and finance management team to meet monthly new, used, and F&I objectives
  • Assist with inventory management for both new and used car departments 
  • Track record of developing and mentoring sales consultants, F&I managers and other sales managers
  • Must possess a strong track record of superior results in a high volume dealership
  • Excellent customer service (CSI) history
  • Must be willing to and able to consistently work the sales desk and customers turn overs
  • Our GSM's are expected to lead from the front lines, manage and oversee activities of variable operations
  • Must be a highly detailed process driven leader and be able to hold the staff accountable for results
  • Assist sales managers with ensuring volume commitments to the manufacturer are met
  • Partner with the General Manager and meet with managers individually to develop monthly and annual goals and objectives, and to review actual performance
  • Develop and maintain a good working relationship with lending institutions and manufacturer personnel
  • Communicates management policies and procedures to all Team Members’ attitudes and build morale 
  • Hire, train, supervise and monitor performance of sales associates and managers (new, used and finance)
  • Motivate, reward, and train employees
  • Strong asset management skills required
  • Responsible for making sure CIT list is resolved before deadlines 
  • Lead by example and ensure that the core values of the company are encompassed in behavior at all times
  • Other duties to be determined by management 
  • 5-8 years of automotive experience preferred
  • Strong used car management skills preferred
  • Proven track record and experience as a sales consultant, F&I Manager and Used or New Sales Manager required
  • Must be able to pass pre-employment screening (background and drug test)


Company Benefits:

Pay and Recognition: 

  • Weekly/Semi Monthly pay
  • Paid holidays & paid time off 
  • Deferred Holiday Pay Match 
  • Paid training 
  • Stock Awards(select management and front-line team member’s eligible

Insurance / Retirement: 

  • Insurance: medical, vision, dental, accident, critical illness and hospital indemnity plans 
  • Up to 12 weeks paid pregnancy leave (disability leave) 
  • Paid Parental Leave 
  • Health savings 
  • Flex spending accounts (tax free) 
  • Short-term and Long-term disability plans 
  • Life Insurance (Whole Life and Term) 
  • 401k with company match

Learning, Tuition Assistance and Career Development: 

  • Digital career path tool to assist with career development 
  • Continuous training through Asbury's Internal Learning Management System 

Professional growth and development opportunities Additional advantages: 

  • Employee assistance program 
  • Employee discounts on parts and service repairs 
  • Scholarship awards 
  • Opportunities to join our community service initiatives, which includes paid volunteer hours 
  • Aggressive Employee referral program with bonus opportunities
  • Applications will be accepted and candidates evaluated on an ongoing basis until the position is filled.  
Asbury Automotive Group is an equal opportunity employer. We provide equal employment opportunities to all individuals regardless of their race, color, religion, sex, national origin, age, disability, pregnancy, sexual orientation, gender identity, genetic information, or any other protected category as defined by applicable laws. We prohibit discrimination or harassment based on any of these characteristics and affirm our commitment to fostering an inclusive and diverse workplace.

Other details

  • Job Family Sales
  • Pay Type Salary
Location on Google Maps
  • Lakewood, CO, USA