Marketing Specialist (Remote)

The Marketing Specialist is responsible for local franchisee marketing support, franchisee marketing onboarding and training, and collateral and creative asset production, and supporting the Director of Marketing in NAF execution, KPI reporting, system-wide projects, and brand marketing execution.

Responsibilities:  

• Support franchise owners:
• Develop local marketing plans including education on vendors, marketing tactics, and marketing platforms
• Present and report marketing results
• Manage local creative requests
• Manage local websites, including approval of franchisee-submitted content and management of franchisees’ requested changes
• Troubleshoot any platform issues (website, call tracking, etc)
• Manage new location website launches and online listings setup
• Train new franchisees on systems, vendors, and their initial and ongoing marketing responsibilities
• Serve as liaison between the franchisees and the broader marketing department (creative, communications, analytics, digital).
• Be knowledgeable about trends in brands’ data including lead flow, close rate, and other KPIs. Understand marketing’s contribution to these KPIs and actively contribute to their improvement with the marketing team.
• Perform other duties as assigned

Qualifications: 

• A bachelor’s degree in marketing or business is preferred
• Developing presentation materials to highlight department programs and successes.
• Developing presentation materials to highlight department programs and successes.
• Creating and leading agendas for cross-discipline meetings.
• Prior experience with franchise marketing and/or sales.
• Strong attention to detail, energetic, open to collaborative environment, business minded, strategic and creative.
• Knowledge/understanding of digital marketing, including ability to interpret digital campaign results (SEO, PPC, remarketing, display).
• Knowledge/understanding of direct mail marketing, including uses, types and expected results.