Lifecycle Marketing Specialist (100% Remote)
Who we are:
Since our founding in 2011, our mission has been to improve the lives of seniors and their caregivers. We are deeply passionate about communication and committed to becoming the foremost provider of services and solutions that enable seniors to lead more meaningful and independent lives. We also understand the power of connection and the profound impact it has on the lives of individuals who are hard-of-hearing. By utilizing enhanced automatic speech recognition, human captioning, and innovative product development, we deliver easy-to-use, cutting-edge technology to our primarily senior customer base. Our near real-time phone captioning technology allows individuals with hearing loss to see what callers are saying, enabling them to regain their connection to the world.
ClearCaptions is a Federal Communications Commission (FCC)-certified telephone captioning provider, adhering to the highest industry standards of privacy, security, and professionalism. We recognize the importance of maintaining the trust and confidence of our customers, and we continually strive to exceed their expectations.
For more information about our services please visit clearcaptions.com.
Position Summary:
ClearCaptionsis looking for aLifecycle (Email) Marketing Specialist to join our growing marketing team. You’reinnately curious, a self-starter, responsive and proactive.You’rewilling to experiment, innovate and scale new and existing LifecycleMarketing Strategies with the goal of driving deeper engagement and conversion for both B2C and B2B audiences.
The Lifecyle Marketing Specialist will drivesignificantimpact by developing new lifecycle marketing frameworks. In this role, you will flex technical, analytical, and creativeemail channelabilities through the entire customer lifecyclefrom lead nurture, through adoption, and engagement. You will establishemail marketing automation best practices, manage email marketing campaigns in Pardot, Salesforce andMarketing Cloud, create new email campaigns, build A/B testing plans and drive campaign optimization.
This is a Remote/Work from Home position reporting to the Director of Digital Marketing.
What you will do:
Grow Email Marketing:
- Build email campaigns and workflows from the ground up, create and manage contact lists, perform email A/B testing, measure and report on email campaign performance
- Execute email build and campaigns, discovering opportunities to rinse and repeat, then automating nurture flows to achieve growth goals
- Track and publish user flows and customer journeys using Lucid chart
- Troubleshoot unexpected dips in email performance indicators, testing hypotheses for the why behind the metrics and taking actions to solve
- Partner with Marketing, Sales, Product, and CX to build a cohesive email ecosystem across the entire organization
- Improve A/B test emails across the organization by monitoring and improving deliverability, open, and click-through rates
- Adhere to best practices in email communications as they relate to data privacy
- Ensure Pardot, Marketing Cloud, SugarCRM is clean, accurate, and compliant with all security requirements
- Work with colleagues across the entire organization to ensure that emails express the consistency of brand and tone of voice
Salesforce, Pardot and Marketing Cloud Expertise:
- Create, maintain, and optimize email campaigns in Salesforce, Pardot, Marketing Cloud and SugarCRM
- Help lead our platform migration from Pardot to Marketing Cloud for marketing specific emails campaigns
- Support marketing and cross-functional teams with urgency to troubleshoot questions related to data accuracy and delivery as they arise
- Provide guidance to build, QA and scale personalized journeys to maximize conversion and engagement
Data Management and Automation:
- Own email marketing functions inside Salesforce CRM, including salesforce integrations with Pardot and Marketing Cloud, data cleanup, reporting, and other technical areas
- Monitor email database health and accuracy, volume, and integrations, performing regular data cleansing procedures alongside IT partners
Analytics and Reporting:
- Monitor and analyze email campaign performance KPIs assessing effectiveness and identify areas of opportunity to A/B test
- Be responsible for developing, sharing performance results and recommended actions to both senior leadership and business stakeholders throughout the organization
The kind of people we look for:
- Versatile people who thrive on variety and challenge
- Excited about working in a fast-paced environment.
- Innate problem solvers who want to grow in a flexible, collaborative culture.
- Takes initiative, pushes boundaries, motivated to innovate.
- Talented individuals with a growth mindset who want to use their learning and relationship-building skills.
- Align with our company core values: Integrity, Accountability, Collaboration, Service and Quality.
Qualifications:
- BA degree in marketing or equivalent preferred
- 3-4years of experience in an Email/Lifecycle marketing role that includes building and executing email campaigns
- 3+years in Marketing Automation, with in-depth knowledge in Salesforce, Marketing Cloud and Pardot
- Certified user in Pardot, Salesforce, Marketing Cloud preferred
- Experience with SugarCRM/Market preferred
- Familiarity with developing email assets (email HTML/CSS)
- Experienced developing user flows in Lucid chart
- Strong analytical and problem-solving skills
- Strong interpersonal communication skills, with the ability to succinctly communicate complex issues
- Ability to effectively prioritize workload and manage changes in direction
Physical Demands:
Employees may experience the following physical demands for extended periods of time:
- Sitting, standing, and walking (95-100%)
- Keyboarding (40-60%)
- Viewing computer monitor, tablet and cell phone screen requiring close vision (95-100%)
Work Environment:
100% Remote: Work environment is at home.
Compensation:
$68,300 – $75,000 prospectively with consideration to experience and geographical location. Please see www.clearcaptions.com/careers for an overview of our generous benefits program.
Intrigued to learn more?
When you apply for this role, your information will be personally reviewed by our talent acquisition team (not by a robot). You can expect to hear back from us if we think there could be a fit and what next steps look like.
ClearCaptions is an equal opportunity employer committed to inclusion and diversity. All employment decisions are based on business needs, job requirements, and individual qualifications, without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics.
Disclaimer:
The above information in this description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees to do this job.
Other details
- Pay Type Salary