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CRM Manager

Panthers Football, 800 South Mint Street, Charlotte, North Carolina, United States of America Req #545
Friday, August 12, 2022

Position:                            CRM Manager

Department:                      Business Strategy & Analytics

Reporting Relationship:   Reports to VP – Business Strategy & Analytics

Status:                                Full-Time (Exempt)   


Position Summary:

Tepper Sports & Entertainment, the parent company to the NFL’s Carolina Panthers, MLS’s Charlotte Football Club, and Bank of America Stadium events, is looking for a CRM & Database Manager to help lead the strategic development and execution of our CRM & database management, workflow, and optimization.  


This role will be part of the Business Strategy & Analytics Team and will work closely with several groups across the organization including Ticketing Sales & Service, Digital Marketing, and Finance.  This person should have a team player attitude and demonstrate a flexible and adaptable work style that responds quickly and efficiently under pressure.  Tepper Sports & Entertainment looks to provide its fans with the best fan experience and this role is critical to helping deliver on that promise


Primary Responsibilities:

  • Serve as the primary point of contact for KORE and Microsoft Dynamics, as well as the internal database administrator and subject matter expert
  • Responsible for training sales & service staff in CRM and ensuring that records are being updated and accurately in a timely manner
  • Create and develop reports and dashboards for data visualizations to support the day-to-day needs of the organization
  • Lead all efforts connecting CRM and our data warehouse to other data sources (e.g., email marketing, SMS messaging providers, Formstack, etc.)
  • Understand the sources of data that feed into our CRM system and recommend how best to collect, organize, and use this data to maximize revenue and fan engagement
  • Design, build and drive campaigns to better engage our customer base
  • Analyze campaign performance and clearly articulate insight into how to improve engagement.
  • Provide recommendations to the Ticket Sales and Service leadership team on how to leverage our CRM to execute on their strategic vision, including lead scoring, prospecting, and retention strategies
  • Assist marketing to develop target audiences for sales and service communications (email, social, web, print, etc.)
  • Own all day-to-day CRM administrative responsibilities, including: data manipulation, field/object creation and workflow/trigger creation
  • Maintain data hygiene through duplicate identification and contact merging


Minimum Qualifications:

  • BA/BS degree in a relative field or equivalent work experience required
  • Minimum three (3) years of experience in CRM campaign creation, workflow, and execution


Preferred Qualifications:

  • Managerial experience and/or a previous role as team leader strongly preferred
  • Experience with KORE and/or Microsoft Dynamics is strongly preferred
  • Experience with SQL is preferred
  • Experience with Tableau is preferred
  • Experience with marketing automation software with integration to CRM systems is a plus
  • Experience with Ticketmaster / Archtics a plus


Essential Functions:

  • Ability to collaborate with cross-functional teams to achieve desired outcome
  • Self-starter with a hands-on approach, good instincts for prioritization and the ability to work under a high-pressure, fast-paced environment
  • Strong analytical, project management and communication skills
  • Agile and able to respond effectively to the rapidly changing needs of a fast-paced / high-growth organization
  • Demonstrated ability to meet deadlines in a dynamic environment
  • Must be able to handle confidential, privileged, and/or sensitive information with carefully and with sensitivity
Tepper Sports & Entertainment is an equal opportunity at-will employer and do not discriminate against any employee or applicant for employment because of age, race, religion, color, disability, sex, sexual orientation, or national origin.

Other details

  • Job Family Groundskeeping
  • Pay Type Salary
This posting is inactive.
Location on Google Maps
  • Panthers Football, 800 South Mint Street, Charlotte, North Carolina, United States of America