Product Manager - Technology Vertical

Opportunity

We are seeking a passionate and results-oriented Product Manager, Technology to join our growing Product Management team. In this role, you will be responsible for developing and driving the implementation of innovative strategies to attract and recruit learners to our undergraduate and graduate technology programs. You will play a key role in expanding our reach across the nation and the globe, diversifying our student body, and standing up world-class product, marketing, and operational initiatives to solidify our ability to scale this effort.

This is an individual contributor role that reports directly to the VP of Product Management.

 

Responsibilities:

• Subject Matter Expertise: Become the institutional expert for customer, market, and competitive dynamics that can impact or be leveraged for growth in DeVry’s technology program portfolio, including certificates and degrees.
• Marketing Strategy: Leverage generated consumer, market, and competitive insights, craft compelling marketing strategies for engaging target audiences, grow enrollment, and deliver a world-class student experience which supports the career aspirations of our learners. Drive the development of unique value propositions, messaging frameworks, and go-to-market strategies for assigned market verticals and degree programs.
• Develop and implement comprehensive growth strategies: Assist in the design and execution of data-driven plans to maximize enrollment across the technology vertical, identify and prioritize new market opportunities, and build a sustainable competitive advantage for DeVry.
• Business Case Development: Demonstrate competency and comfort with the development of business cases that support investment decisions, marketing budgets, and growth areas of focus as well as the presentation, discussion, and resolution of decisions with senior leaders across the university including C-level executives.
• Participate in market research and competitive analysis: Support the design and deployment of various research projects as needed to understand market trends, competitor landscape, and student needs in the technology education market.
• Collaborate cross-functionally: Partner with academics, marketing, experience, operations, admissions, finance, and technology teams to ensure strategic alignment and drive seamless student journeys.
• Establish product marketing best practices: Assist in the design and implementation of processes, frameworks, and tools to ensure consistent and effective marketing across the university.
• Stay ahead of the curve: Continuously monitor emerging trends, technologies, and student needs to adapt strategies and remain competitive.
• Other duties as assigned

 

Qualifications

• Bachelor's degree in marketing, economics, business, communications, market research, or a related field.
• 5+ years of experience in related role(s).
• A relentless hunger for market and customer insights, the grit to persist, and the resilience to see a solid idea through to execution.
• Proven success in developing and implementing marketing campaigns and/or product initiatives that drive growth in higher education preferred; other corporate settings are okay as well.
• Strong understanding of various marketing channels and analytics across digital and traditional media types; Familiarity with defining and implementing persona-based product and marketing initiatives preferred.
• Excellent communication and interpersonal skills.
• Ability to work independently and as part of a team.
• Passion for higher education and a commitment to diversity.