Campaigns Manager

Discovery Education is seeking a dynamic and results-oriented Campaigns Manager for K-12 Marketing to manage our national campaigns. Reporting to the Senior Campaigns Manager, the Campaigns Manager will play a pivotal role in driving Discovery Education’s marketing national campaign initiatives, designed to drive growth across acquisition, expansion and renewal. The ideal candidate will be a creative, data-driven marketer, with the ability to plan and execute multi-channel, integrated marketing campaigns designed to create demand, accelerate pipeline, and fuel revenue growth. Being cross-functionally oriented, you will also collaborate closely with all Creative, Brand, Communications, and Product Marketing to develop best in class K-12 marketing campaigns executed with excellence.

This role will sit in our Charlotte Headquarters with a hybrid work schedule. 

About the Role

• Develop integrated campaign plans based on business objectives with a focus on meeting or achieving results, including targeting, key messages, tactics, content, enabling sales, and KPIs.
• Manage high-impact marketing campaigns targeting a variety of personas and products using an integrated set of tactics including email, paid media, content, video, direct mail, etc.
• Partner effectively with web, digital, marketing ops, content, regional marketing, and product marketing to deliver innovative targeted campaigns with strong messaging, content, and CTAs.
• Analyze campaign effectiveness and continuously optimize based on data and insights to maximize ROI and prioritize resources.
• Produce campaign reporting and presentations for internal stakeholders.
• Integrate testing and experimentation techniques into campaigns to generate insights and enable ongoing optimization.
• Enable sales with timely updates on campaign plans, launches, and performance.
• Manage campaign budgets.

Requirements

• 3+ years of experience in campaigns management or demand generation with a track record of delivering concrete business results.
• Bachelor's degree or equivalent work experience. 
• Data-driven, “test and learn” mindset with experience analyzing results to provide recommendations.
• Proficiency with digital marketing channels and tactics including experience in email, SEM/PPC, SEO, display, paid social, and video.
• Strong communication skills, and ability to articulate campaign strategy, insights, and recommendations to internal and external audiences.
• Innovative, curious, and continuously learning from customers, data, teammates, and market research to develop campaign strategies and amplify results.
• Detail-oriented, masterful multi-tasker who thrives in fast-paced, team-oriented environment.
• Legal right to work in the United States.