Marketing Specialist

Frankenmuth Insurance, a financially strong and stable company that is poised for rapid growth, is seeking a full-time Marketing Specialist to support internal teams with marketing and communications expertise and action. We are looking for a new team member who is ready to help us navigate the changes and growth that are on the horizon for our company. The ideal candidate will come with a collaborative mindset and career experiences in integrated communications, crisis communications, media planning, and marketing support.

This Marketing Specialist position will contribute to our company’s success. You will collaborate with other Marketing team members and various departments to provide communications and marketing expertise. You will be a part of the branding team and provide your consultation and expertise for simple to complex projects. Every day will be different – some days you’ll focus on our social media presence, other days you’ll join a project team to support all the communications and marketing needs for a new product rollout effort. Your services will be in high demand as part of a team that strives to be indispensable.

Summary:  Under moderate supervision and with some independent judgment, develops and coordinates one or more of the following marketing programs in such areas as communications, events management, and graphic design by performing one or more of the following duties.

Essential Job Functions: 

• Develop, write, and review marketing materials, communications, and social media content
• Provide communications expertise for corporate projects, department projects, and executive messaging
• Lead public relations, online reputation, and crisis communications efforts
• Support paid media planning
• Serve on the brand strategy team

Qualifications:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education/Experience:

Bachelor’s degree (B.A.) from four-year college or university; or four to six years related experience and/or training; or equivalent combination of education and experience.

Special Skill Requirements

• Expertise in written communication, social media content, and crisis communications
• Proficiency in communications plan development, media plan development, and project management
• Proficiency in social media management, SEO, and Google Analytics
• Ability to think strategically
• Ability to cultivate strong relationships with key business partners and vendors

Desired Skills

• Proficiency with Microsoft Office 365, iContact, and SiteImprove
• Knowledge of insurance industry and products
• Ability to manage multiple projects simultaneously