Senior Strategist, Web Marketing, Digital Marketing

United States ● Virtual Req #1075
Wednesday, May 15, 2024


The general salary range for this position is $70,000 – 83,000. Salary offers will be commensurate with experience, qualifications, skills, training and education.


The Humane Society of the United States (HSUS), the nation’s most effective animal advocacy organization, is seeking a Senior Strategist, Web Marketing for the Digital Marketing department. In this position you will partner with the Senior Manager, Web Marketing to identify and execute advocacy and fundraising goals in order to maximize the effectiveness of the organization’s website. You will also plan, write, edit, test and improve digital content related to web marketing to strengthen brand awareness and credibility. Finally, you will provide day to day guidance to other members of digital marketing department as needed.


  • Work with Campaigns, Editorial and other departments create content for HSUS campaigns. This includes a campaign planning, writing fundraising and advocacy copy, requesting design assets, managing internal review, post-campaign reporting and other platform-specific duties;
  • Collaborates with the Senior Manager, Web Marketing, and the Editorial and Communications teams to plan the content marketing strategy calendar for web-related projects;
  • Acts as SEO lead for the team. Coordinates with stakeholders to implement recommendations for improving content visibility and quality;
  • Collaborate with the Senior Manager, Web Marketing to plan the content marketing strategy calendar within Jira;
  • Record and analyze fundraising and advocacy campaign performance based on Engaging Networks data exports. Provide reports and recommendations based on the data compiled;
  • Stay abreast of the latest trends in online marketing and nonprofit technology. Research and follow trends of other nonprofits in best practices in online donor acquisition and web fundraising;
  • Performs other duties or responsibilities, as assigned.


Qualifications and Requirements:

  • Bachelor’s degree in a related field or equivalent work experience required;
  • A minimum of four (4) years of experience in digital marketing, with at least two (2) years of developing and implementing website strategy for various audiences required;
  • Experience translating program/campaign content into compelling stories and relevant user experiences on behalf of advocacy or non-profit organizations highly desired;
  • HTML and basic content management system experience required (Drupal preferred);
  • Experience developing and executing SEO strategies tailored to industry best practices and client objectives preferred;
  • Experience with website and constituent management systems (such as Luminate Online, Blackbaud, Salesforce, Engaging Networks) preferred;
  • Effective verbal and written communication skills;
  • The ability to build/foster relationships by reinforcing trust and respect, and demonstrating high standards of tact, diplomacy and discretion;
  • Strong attention to detail;
  • Comfortable in a fast-paced environment with frequent deadlines; high energy, self-motivated and proactive;
  • Ability to work independently and as part of a team.


This is a remote position.

Please submit your resume and cover letter as one document.

Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age national origin, sexual orientation, gender identity, disability, marital or parental status or protected veteran status. EOE


Location on Google Maps
  • United States
  • Virtual