Brand Marketing & Communication - Senior Marketing Specialist

It starts with our culture ...

Common sense has never been common.

If it were, the world would be a different place. Things would run smoothly and on time. People would do what they say and say what they do. Everything would be fair, without all the small talk.  And banks would only sell you what you need. When a banker looked at a client, they wouldn’t just see a number, they’d see a dad or a mom or a graduate or a business owner. Our Bankers understand the complexities of people’s lives and offer simple solutions.

That's the basics of Relationships. Fairness. Simplicity®. When you choose our Company, you have an opportunity to make an impact beyond the walls of our buildings.

We have a long-standing commitment to Equity, Diversity, and Inclusion. Through our banking relationships, investing, grants, and volunteerism, NBH Bank promotes the growth, revitalization, and sustainability of the communities we serve. We believe that these are important elements in building and sustaining a successful organization and a positive, results-driven culture. We strive for all of our associates to feel welcome and empowered at work.

This job requires a combination of strong product and digital marketing skills, analytical and technical skills, and relationship management abilities. In this role, you will need to be able to quickly shift from strategic thinking to tactical execution. The job centers around researching and developing robust go-to-market product marketing campaigns and then implementing them utilizing tactics including digital, traditional, and social media; website content/thought leadership; events, etc.. It is also expected that you will analyze these campaigns and report back on success and/or opportunities for improvement by leveraging tools like Google Analytics.

You will also work closely with the Marketing Directors to develop digital engagement strategies and executing those strategies with a focus on our websites. You will partner with internal and external stakeholders working to proactively identify opportunities to create powerful messaging for our financial and fintech solutions and drive product marketing best practices.

A high level of expertise is expected and a deep understanding of the business is needed. Work must be done accurately and timely, while always focusing on accomplishing the goal and demanding the highest quality work. The broad scope of the job demands being comfortable operating with minimal supervision in a dynamic environment. For this position, it’s essential to be familiar with new technologies and marketing trends.

The Senior Marketing Specialist is expected to build and maintain effective working relationships with internal business and functional team members to advance the marketing and communications agenda, build a great rapport with clients and fellow associates, and treat others with respect and consideration regardless of their status or position.

All associates are expected to maintain current knowledge and consistent compliance with regulations and bank policies and procedures related to the position, including but not limited to Bank Secrecy Act (BSA) and Office of Foreign Assets Control (OFAC) requirements.

Minimum Requirements: To be considered for this position, you must possess the following qualifications.

• Bachelor’s degree in Marketing, Communications, Journalism, English, Public Relations or Community Affairs or equivalent combination of education and related work experience.
• 7+ years of relevant job experience in marketing.
• Strong written communications skills, presentation skills and editing experience, which includes an aptitude for grammar, style and business writing.

Desired Qualifications: To be considered an ideal candidate, you should possess some of the following qualifications:

• Experience working in or with advertising agencies or marketing consultancies
• Experience in the financial services industry
• Highly proficient in MS Office – Power Point, Excel and Word

• Experienced in the Adobe Creative Suite – Photoshop, InDesign, Illustrator

• Expertise in Digital Marketing and website content management

Skills and Abilities:  Below is a general list of desired skills and abilities; this is not an exhaustive list.

• Initiative to keep projects moving forward with minimal oversight
• Ability to take direction from multiple parties
• Disciplined work ethic with keen ability to prioritize and juggle a variety of projects on a daily basis
• Accuracy and attention to detail
• Strong project management and multi-tasking skills
• Exceptional verbal, written and interpersonal communication skills; ability to apply a commonsense approach to issue resolution.
• Strong Analytical skills; ability to assimilate large volumes of information, prioritize issues, form conclusions, determine appropriate action, and effectively translate complicated concepts into simple and understandable communications.
• Ability to work with other business unit leaders on committees and projects

Work Environment:

We are a culture that believes that people are our greatest asset and are at the heart of everything we do. We take pride in bringing clarity and simplicity to our associates (employees) and clients. Our decisions are made efficiently, fairly, and locally. Our success is directly tied to the communities we serve. It is equally important for us to look through the lens of our applicants and associates to identify their individual needs. As such, we want to share the following:

• We are committed to our core value of meritocracy and supporting our associates in growing within their role
• When completing certain tasks, an associate may need to be able to grasp, push, pull, lift, bend, raise and hold hands and arms overhead.

Benefits:

In addition to your financial compensation, we also offer a generous benefits package that includes insurance, 401k, an associate stock purchase program, paid time off, associate banking perks. For more information about the benefits offered click here.

If this is what you believe in, then you’re definitely right for us. Consider making an investment in us, so that we may invest in you and your bright future.

Thank you for your application! 
 The Bank is committed to providing qualified applicants and associates reasonable accommodation, when necessary, to enable the individuals to complete the application process and/or perform the essential functions of the job. An applicant and/or associate requiring reasonable accommodation to perform any essential job function, should contact Human Resources.

The Bank's policy is to provide equal opportunity to all people without regard to race, color, religion, national origin, ancestry, marital status, veteran status, age, disability, pregnancy, genetic information, citizenship status, sex, sexual orientation, gender identity or any other legally protected category. The Bank is proud to be a drug-free workplace.

Selected candidate(s) for hire must complete the following prior to employment: a criminal history report, global screen, drug screen, employment credit report and if applicable, a driving record. Applicants must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire.