Manager, Social and Community Marketing

New York, NY, USA Req #261
Thursday, June 13, 2024

Manager, Social and Community Marketing

Location: New York, NY (currently hybrid with up to 50% remote)

At TouchTunes, the world’s largest in-venue interactive music and entertainment platform, we’re all about sparking joy and human connection. That moment in a bar where someone at the next table cues the jukebox to play your favorite song? That’s what we do – our platform plays millions of songs daily – but we’re also so much more!  We just bought the largest soft-tipped darts business in the United States, we’re reinventing our mobile app for launch later this year, and we’re operating nearly 100,000 connected devices across North America and Europe. We’re innovators, strategic thinkers, people making the future possible today – and what a great time to join our team.


TouchTunes is seeking a marketing professional with experience managing social media channels, overseeing influencer and content creator programs, cultivating fan communities and using data to drive successful strategies.


As the Manager, Social and Community Marketing at TouchTunes, you will focus on growing our online audience, driving engagement and increasing brand recognition. Your creativity, tone-of-voice, knowledge of social media trends and platform expertise will be imperative to support our developing brand identity.


The ideal candidate must be an exceptional communicator and able to understand the personas, emotions and lifestyles of our existing and target consumers. You will be responsible for collaborating with content creators, influencers, brand ambassadors and various team members inside and outside of the Marketing Department. This role must be comfortable providing regular reporting that translates social media and influencer activities into tangible business results.


Key Responsibilities:

  • Own organic social media marketing strategies across all channels for multiple TouchTunes brands, with a major focus on TikTok and Instagram
  • Develop and execute paid influencer strategies that support overall marketing objectives and brand initiatives
  • Report on channel and campaign performance, track KPIs, create high-level summaries and make recommendations for improvements based on insights
  • Define content and creative briefs, collaborate with in-house Creative Team and review freelance content creators and influencers. Work through revisions to ensure each piece of content is aligned with our brand and maximized for the campaign's success
  • Closely monitor brand mentions, hashtags and keywords to better understand our customer segments, identify opportunities and better tailor our content strategy
  • Curate and amplify UGC to leverage authentic content and enhance our connection with our audience
  • Manage content calendar and use social media tools to schedule posts
  • Act as community manager by participating in online conversations, responding to consumer questions and monitoring feedback across all social media channels
  • Collaborate with internal teams including Music and Product to integrate priorities into the appropriate social channels
  • Work closely with Legal team on contracts and to ensure regulatory compliance
  • Observe and analyze competitors' social media activities to identify best practices and areas for our own improvement
  • Stay updated on the latest social media trends, platform updates and best practices



  • Bachelor's degree in Marketing, Communications, or a related field
  • 3-5 years of social media management experience preferably in the entertainment, gaming and/or music industries. 
  • At least 1 year of influencer marketing experience for a B2C brand including knowledge of influencer trends, platforms, best practices and legal compliance
  • Strong knowledge of social media platforms (Instagram, TikTok, Facebook, X, Threads, YouTube, LinkedIn), freelance creator tools such as Fiverr and scheduling and listening tools such as Sprout Social
  • Detail-oriented with strong analytical skills to interpret data and generate actionable insights
  • Exceptional organizational and project management skills, with the ability to handle multiple campaigns simultaneously
  • Excellent written and verbal communication skills
  • Self-starter who thrives with the autonomy to recommend and initiate work on projects with minimal direction
  • Comfortable in a fast-paced environment, with ability to adjust and augment strategies based on current trends
  • Passion for music, bar sports, entertainment, pop-culture 


What is in it for you:

  • Joining a dynamic, brilliant Marketing team
  • A fun, exciting environment that’s all about creating human connection through music and other entertainment experiences
  • A culture of pioneers who are changing the face of the amusements industry
  • Very competitive insurance packages
  • Competitive 401K package with company match
  • Current work schedule requires 50% time onsite, including Tuesdays, Wednesdays, and every other Thursday


Work Requirements:

  • In an effort to protect our fellow employees, their families and our customers, TouchTunes requires all employees working onsite to receive the COVID-19 vaccination with exemptions only for limited reasons required by law.
  • Must be authorized to work in the United States
  • Ability to perform primarily sedentary work, frequently using a computer (visual acuity, fine motor skills) and telephone (talking/hearing).
  • Ability to listen, to understand, and to follow verbal and written directions
  • Ability to exchange information in written format
  • Ability to learn the procedures, function, and limitations of assigned duties
  • Ability to recognize when there is a problem (when something is wrong or is likely to go wrong)
  • Ability to apply general rules to specific problems to produce answers that make sense
  • Flexibility to work outside of normal hours, including evenings, weekends, and holidays, as needed


TouchTunes is an Equal Employment Opportunity / Affirmative Action employer. TouchTunes provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, creed, sex, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Other details

  • Job Family Marketing
  • Pay Type Salary
  • Min Hiring Rate $90,000.00
  • Max Hiring Rate $100,000.00