Director, Sales Marketing Research & Insights

The Philadelphia Inquirer is a public benefit corporation owned by the nonprofit Lenfest Institute for Journalism. Together, we’re at the center of a critical mission to create a lasting future for ambitious, engaging, and useful local journalism. We’re doing this, in part, by deepening our connection with the communities we serve. Our integrated digital and print platforms are the Philadelphia region’s largest media network. We’re passionate about building a sustainable model for indispensable local journalism, and we take pride in finding diverse, dynamic, and talented individuals to help push our team forward.

Director - Sales Marketing Research & Insights 

Job Summary

This role is a research marketing role that will help drive The Inquirer’s sales revenue and brand communications goals.  

What You’ll Do

• Collaborate with the Ad Sales team to research and tell the story of the Inquirer’s audience, brand, and ecosystem, across all platforms including print, digital, social and live events. 

• Leverage all research sources - including first party, third party, and syndicated - to tell compelling stories, for sales and brand proposals, response to RFPs, and proactively to inform strategy.

• Manage custom research studies on behalf of advertisers (e.g., ad effectiveness, brand lift). 

• Lead research initiatives and keep a pulse on consumer sentiment, trends, and the broader media marketplace to inform recommendations. 

  • Synthesize data and research findings into action-oriented insights for the sales team to drive revenue. 

  • Field, analyze, and package primary research to share key learnings, using data to create compelling narratives for sales materials. 

• Develop go-to-market (GTM) sales positions and materials in partnership with leadership, exploring competitive set, and customizations based on business verticals and audience targets.

• Collaborate on interesting visual ways to present data in brand and sales materials working with INQStudio.

• Work collaboratively with key sales stakeholders to assess business problems and translate insights into action-oriented business recommendations. 

• Develop insights and key facts dashboard, democratizing staff access to information. Consistently update and improve.

• Own research vendor relationships, communicating and aligning on approach and establish best practices. Negotiate contracts and manage agreement terms.

• Work closely with sales leadership to host reader panels and surveys to drive sales, events, and brand goals. 

Who We’re Looking For

• 5+ years of experience on media research teams, publisher- or agency-side

• 2+ years of people and project management experience

• Innovative and explorative with the ability to analyze and communicate data insights

• Keeps up to date on trends and best practices in marketing and media industry

• This position is designated as hybrid and will require onsite work and meeting with clients local to Philadelphia. Candidates must live within a commutable distance to Inquirer headquarters.