Sales Manager - Canada

Halifax, NS, Canada ● New Brunswick, Canada ● Nova Scotia, Canada ● Ontario, Canada ● Vancouver, BC, Canada Req #218
Friday, April 26, 2024

Summary:   Manages sales activities of organization by performing the following duties personally or through subordinate supervisors. 

Essential Duties and Responsibilities include the followingOther duties may be assigned.   

  • Maintains and grows existing assigned accounts in Canada. Direct calling effort on all existing contacts and customers as part of the Canada team 

  • Work with the Canadian sales team on sales growth in existing and new accounts including the offshore segment.  

  • Visit and learn the Canadian market (Newfoundland, Eastern, Central, and West) segments to help develop the future strategy for this region. Develop a deep understanding of the market, owners, operators and competitors. 

  • Develops and implements strategic sales plans to accommodate corporate goals. 

  • Directs sales forecasting activities and sets performance goals accordingly. 

  • Reviews market analyses to determine customer needs, price schedules, and discount rates. 

  • Visit customer’s vessels for ship survey purposes as required 

  • Advises dealers, distributors, and clients concerning sales and advertising techniques. 

  • Analyzes sales statistics to formulate policy and assist dealers in promoting sales. 

  • Directs product simplification and standardization to eliminate unprofitable items from sales line. 

  • Represents company at trade association meetings to promote product. 

  • Delivers sales presentations to key clients in coordination with sales representatives. 

  • Meets with key clients, assisting sales representative with maintaining relationships and negotiating and closing deals. 

  • Coordinates liaison between sales department and other sales related units. 

  • Prepares periodic sales report showing sales volume, potential sales, and areas of proposed client base expansion. 

  • Involved with product research and development. 

  • Monitors and evaluates the activities and products of the competition. 

  • Maintains W&O CRM with current information on existing and potential customers and industry contacts. 

  • Work with Branch Operations staff to ensure that customers requirements and concerns are relayed to staff and met.  

  • Participate in ISO 9001 processes 

  • Interact with General Manager Canada and team on a daily basis 





To perform the job successfully, an individual should demonstrate the following: 


Integrity/Ethics - Deals with others in a straightforward and honest manner, is accountable for actions, maintains confidentiality, supports company values, and conveys both good and bad news. 


Dependability - Meets commitments, works independently, accepts accountability, handles change, sets personal standards, stays focused under pressure, and meets attendance/punctuality requirements 


Productivity - Manages a fair workload, volunteers for additional work, prioritizes tasks, develops good work procedures, and manages time well, handles information flow. 


Adaptability/Flexibility - Adapts to change, is open to new ideas, takes on new responsibilities, handles pressure, and adjusts plans to meet changing needs. 


Communication - Communicates well both verbally and in writing, creates accurate and punctual reports, delivers presentations, shares information and ideas with others, has good listening skills. 


Teamwork - Meets all team deadlines and responsibilities, listens to others and values opinions, helps team leader to meet goals, welcomes newcomers and promotes a team atmosphere.  


Job Knowledge- Understands duties and responsibilities, has necessary job knowledge, has necessary technical skills, understands company mission/values, keeps job knowledge current, is in command of critical issues. 


Product Knowledge- Knows and explains product features/benefits, understands/sells the full product line, understands customer's business operations and needs, understands/responds to the competition, applies market knowledge. 


Technical Skills 

Understands specialty equipment, keeps knowledge up-to-date, is a technical resource for others, follows technology practices and standards. 


Core Values 

Passion to Perform 
We are passionate to perform and focus on concrete achievements 
Trust to Act 
We are empowered to act, and act in a powerful way 
Act Responsibly 
We are responsible for our actions and the consequences they have for our stakeholders and out environment 
Make It Fun 
We are serious about making work fun, it’s the way we do things 



To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. 



Bachelor's degree (B. A.) from four-year college or university; 3-5 years related experience and/or training; or equivalent combination of education and experience. 


Language Ability: 

Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulationsAbility to write reports, business correspondence, and procedure manualsAbility to effectively present information and respond to questions from groups of managers, clients, customers, and the general public. 


Math Ability: 

Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume. Ability to apply concepts of basic algebra and geometry. 


Reasoning Ability:  

Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form. 


Computer Skills:  

To perform this job successfully, an individual should have knowledge of Word Processing software; Spreadsheet software; Inventory software; Order processing systems; Manufacturing software and Contact Management systems. 


Certificates and Licenses:  

No certifications needed 


Supervisory Responsibilities:  

As required 


Work Environment: 

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.


Physical Demands: 

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. This job will require the ability to get on board vessels and may involve confined space entry. 

Other details

  • Job Family Outside Sales
  • Job Function Branch
  • Pay Type Salary
  • Travel Required Yes
Location on Google Maps
  • Halifax, NS, Canada
  • New Brunswick, Canada
  • Nova Scotia, Canada
  • Ontario, Canada
  • Vancouver, BC, Canada