Property Marketing Manager

About this Opportunity:

At Regency Centers, we believe our greatest asset is our people, and we believe a talented team from differing backgrounds and experiences makes us better. We are seeking a Property Marketing Manager to join our regional office located in Bethesda, Maryland. The Property Marketing Manager will be responsible for executing Regency’s consumer marketing promotional efforts, social and digital media, signature events and sponsorship/activation activities for a portfolio of assets in the north and southeastern region. This individual will handle the execution of consumer marketing initiatives related to the future of retail and retail real estate, will collaborate with both internal and external stakeholders to ensure goals are met, and will also assist Marketing leadership in strategic planning, property-specific budget management, program implementation, and reporting.

What You’ll Be Doing:

• Work with Director, Marketing to execute property-level marketing needs and curate property-specific consumer activation and programming. Opportunities may include experiential marketing initiatives, technological integrations, pop up shops, and other community partnerships and on-site activations.
• Develop and execute property marketing programming including internal communication, merchant relations, vendor sourcing and oversight, contract facilitation and post-program performance evaluation.
• Coordinate efforts for social and digital marketing programs designed to ensure consistent brand messaging (paid and organic social media, influencer collaborations, website and email marketing, SMS campaigns and direct digital advertising.)
• Work with Regional Property Managers and Investment and Development senior leadership to execute innovation initiatives that touch Marketing’s three disciplines of Market Research, Communications and Consumer Marketing.
•  Work with Marketing senior leadership to develop and ensure property brand integrity, developing and maintaining on-site marketing collateral designed to achieve brand vision and marketing objectives.
•  Identify and implement sponsorship opportunities for generation of alternative revenue.

Are You Qualified?

Required:

• Bachelor’s degree in Marketing, Communications, Advertising, Event Planning or related field from an accredited institution
• At least three (3) years of relevant experience in marketing to include expertise in consumer marketing, brand management, communications, and social media
• Demonstrated ability to strategize, conceptualize, and develop innovative marketing tactics that drive foot traffic and build brand awareness
• Proven results in executing social and digital marketing campaigns and delivering creative ideas that position a brand for success
• Advanced proficiency with the Microsoft Office suite and HubSpot email database management
• Strong quantitative, analytical, and budgeting skills
• Ability to travel to centers/offices within our national portfolio, focusing on our East Coast centers
• Flexible to work varied schedules including weekends, some evenings and holidays when necessary

Preferred:

• Experience marketing for retail shopping centers/malls or commercial real estate developers
• Knowledge of commercial real estate and the leasing process
• Familiarity with retail market research
• Event planning experience
• Experience using graphic design production software such as Adobe Creative Suite is a plus

Personal Traits We Value:

• Strong communication skills (e.g. being capable of precise written and verbal communication; the ability to present to customers and audiences of all sizes and respond to questions from management, tenants, clients, and customers; and the ability to communicate the value of goods/services being provided
• Problem solving skills, creative thinking, and resourcefulness
• Comfortable working daily with senior management and fast-paced real estate professionals
• Self-motivated and proactive, able to work independently and multi-task in a dynamic team environment with minimal supervision
• Organizational and time-management skills with a proven ability to set and adjust priorities based on activity
• Cognizant of retail trends with the ability to identify social media influencers and recognize engaging consumer experiences

A Little Bit About Us:

We own and operate premier shopping centers in suburban neighborhoods in the top cities and markets across the country. We live by a strong set of values, which have guided us for more than 60 years.

Our centers thrive with highly productive grocers, restaurants, service providers, and terrific retailers that connect to their communities and customers. We are also active developers of new shopping centers that feature great merchandising, placemaking, and customer engagement as part of our Fresh Look™ program.

We are a vertically integrated real estate company and a qualified real estate investment trust (REIT) that is self-administered, self-managed, and an S&P 500 Index member. Learn more about us at RegencyCenters.com. 

Benefits:

Our compensation and benefits package is very competitive and includes:

• 401(k) + Profit Sharing plan with generous company match
• 3 medical insurance plan options including 1 HSA with prescription drug coverage, telemedicine, Pharmacy Advisor, Medical Expert Option and Hinge Health (MSK)
• Dental insurance including coverage for adult & children orthodontics
• Vision insurance
• Family planning benefit with Frame Fertility
• Award winning incentive-based wellbeing program
• Health Care and Dependent Care FSA
• Paid leave programs (parental, compassion, bereavement, jury duty, and military)
• Company-paid life/AD&D and disability
• Voluntary benefits (supplemental life/AD&D, critical illness, accident, hospital indemnity, and identity theft)
• Anniversary stock grant awards
• Educational assistance
• Health Advocacy + Employee Assistance Program (EAP) and Management Assistance Program (MAP)
• Matching charitable gifts
• Flexible paid time off
• Volunteer time off
• Paid holidays
  
  

*Regency Centers is an equal opportunity employer.  Qualified applicants will receive consideration without regard to age, race, color, religion, sex, gender identity, sexual orientation, disability, national origin, or protected veteran status. Applicants are encouraged to confidentially self-identify when applying. Employment is contingent upon successful completion of background investigation. Regency Centers is a smoke-free and drug-free workplace. Pre-employment drug screening is required. No recruiters or agencies without a previously signed contract. Only candidates whose profiles closely match requirements will be contacted during this search.