Marketing Manager, Products (Job Req #2024-198)

Why Work at Ross Video? We have a great group of people working together to create and deliver cutting edge products that look amazing and are easy to use. We go all out so that our customers can have the best possible experience and achieve quality results. With a product focus, continual learning, results driven processes, and creative thinking, we constantly strive to improve our solutions and to deliver results. If you've ever watched live television, news, sports, or entertainment, you've seen our products in use. All of the major Hollywood award shows, most professional sports teams, and many of the largest broadcasters in the world use Ross Video technology. Get behind the scenes and learn about what it takes to make live events possible. If that resonates, and you’re someone with integrity, commitment, and a strong drive to deliver great products, we’d love to hear from you.

As the Marketing Manager - Products, your primary responsibility is to create demand for products and services through effective marketing strategies. This role binds product strategy to sales and marketing tactics, driving success and achieving results. You will be the product evangelist and play an integral role in go-to-market product launches.

Attention to detail and an eye for quality are critical to your success, along with an ability to present our product’s value proposition in a way that resonates and clearly articulates how we solve our buyers’ problems.

In addition to the marketing team, you will regularly collaborate with product teams and, on occasion, the sales teams. This requires strong diplomatic skills, including knowing when to push back and when to dive in.

Who you report to: Director, Product Marketing

What we offer:

Ross offers competitive salaries and comprehensive health plans, as well as several perks to help you perform at your best - including flexible hours, generous paid time off, fitness/wellness allowance, employee share ownership program, development support and a ton of fun social activities and events! Best of all, you will be part of the Ross Video family, and we’ve got a pretty energizing environment here.

What the job is all about:

• Go-to-Market Strategy & Execution

• Support the product teams in building and implementing comprehensive go-to-market plans, ensuring consistency across communication channels and maximizing overall marketing ROI.
• Develop ‘always on’ marketing for products once launched to keep building momentum to support the retention of existing customers and the acquisition of new customers.

• Customer-Centric Positioning & Messaging
  • Collaborate with product management teams to create compelling, customer-centric positioning and messaging - ensuring ‘customer voices’ are prominent.
  • Translate product strategies and complex product features into clear, compelling benefits and value propositions that resonate with customers.
  • Infuse a deep understanding of customer needs and preferences into marketing materials, enhancing value clarity to our target customers across multiple regions and verticals.

• Sales Enablement
  • Collaborate with product management and the marketing content team to create high-impact sales collateral, training materials, award submissions and competitive intelligence tailored to multiple regions and verticals.
  • Map product messaging to content strategies that mirror the sales process, including building assets to support the growth of business partners.

Who you are:

• 5+ years of product marketing experience
• Bachelor’s degree or diploma in Marketing or Business or Engineering (with appropriate marketing experience)
• Proficient in productivity applications such as Microsoft Office, Outlook, Asana, Aha.
• Comfortable using collaboration and CRM tools and Marketing Automation tools such as Salesforce, Marketing Cloud Account Engagement, and Google Analytics.
• Excellent people skills to interact with colleagues, cross-functional teams and third parties. Team player!
• Excellent written, oral and presentation skills.
• Strong preference for broadcast industry experience and B2B environments.
• Valid passport and willingness to travel to tradeshows and events, as required.

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Equity, Diversity & Inclusion
At Ross, we embrace diversity, and we want you to bring your authentic self to work. We are committed to building a team that includes a variety of backgrounds, perspectives, and skills. Inclusivity drives innovation and creativity, and that’s something we’re passionate about at Ross!  We believe everyone should be able to enjoy a rewarding career at Ross, regardless of race, colour, religion, sexual orientation, gender, gender identity or expression, marital status, age, veteran status, physical or mental disability. If a disability means that you need any additional support during the recruitment process, please contact Talent Acquisition and we will make all reasonable efforts to accommodate your request.