Marketing Manager

1 York St, Toronto, ON M5J 0B6, Canada Req #266
Wednesday, October 18, 2023

Location: Toronto 

Reports to: Vice President of Marketing 

Job type: Full-Time 

Compensation: $65,000 - 70,000 CAD/Year  


The Company: 

Dedicated to entertaining, inspiring, and transforming through innovative live experiences, The Second City is the premier brand in improv and sketch comedy. With sold-out shows playing on resident stages in Chicago, Toronto, and soon New York, Second City’s Touring Theatrical companies also entertain an additional one million theatergoers a year around the globe. The Second City Training Center is the largest school of improvisation -based arts on the planet, with brick-and-mortar locations in Chicago, Toronto, New York (opening Fall 2023) and a virtual division offering accessible classes online worldwide. Second City Works, the B2B side of Second City, has brought award-winning improvisation and audience-driven techniques to over 600 Fortune 1000 companies, challenging businesses seeking a more collaborative culture to innovate through development programs, original digital and video content, campaign consultation, private events, and more. 


About this Position: 

The Entertainment Marketing Manager is responsible for developing and implementing the marketing strategies and campaigns to position the Toronto productions and events, attract audiences and drive ticket sales.   


Our ideal candidate will be a self-motivated, detail-oriented person that can run with projects on their own as well as collaborate with others. This person will work very closely with and support the Senior Marketing and Production teams. 


Business hours for this role are 9am-5pm Monday through Friday; however, some early morning, evening and weekend work may be required occasionally. This role is mainly in person. 


This is a full-time, non-exempt position reporting to the Vice President of Marketing. 

The manager will support the following areas within The Second City marketing department and be broken up as follows: 


  • Marketing Strategy Development (50%):  

  • Develop and execute comprehensive marketing plans for each revue/show.   

  • Initiate and Oversee advertising efforts 

  • Gather information & suggest promotional partnerships for the Toronto theater community 

  • Identify and target new audience segments and marketing channels 

  • Organize and maintain existing marketing collateral including digital assets, digital advertising, printed material, and swag 

  • Manage marketing budget 

  • Report out to executives and producers on effectiveness of marketing campaigns, ticket buying trends, reach and scope of ad plan, budget to actual status, etc. 


  • Support communication efforts (30%):  

  • Lead the Toronto stage marketing email marketing content. 

  • Collaborate with other departments,  

  • Support digital, social and PR initiatives.  



  • Event coordination (20%):  

  • Support planning and execution of press openings, photoshoots, partnerships, and on-site marketing events 

  • Maintain an Event Toolkit for each event 

  • Lead Toronto show openings including press, photoshoots, production shoots, and video shoots 

  • Cultivate relationships with media, reviewers, and influencers to secure coverage 

  • Schedule & facilitate pre- and post-event meetings with internal stakeholders to determine areas of improvement and opportunities 

  • Maintain the schedule for pre- and post-event communications (ex. social, emails, press releases...) 

  • Track all costs related to marketing events 



Required Qualifications 

  • Bachelor’s degree in marketing, communication, business, or related field 

  • At least 5 years of marketing experience – entertainment background a strong plus 

  • Strong analytical and communication skills 

  • Superior project management and time management skills 

  • Strong knowledge and understanding of current trends in digital media/social media 

  • Self-motivated with the ability to work autonomously 

  • Experience with ticketing and CRM systems are considered an asset 



We are an open, inclusive workplace and welcome applicants who bring along with them diverse life experiences, including every permutation of economic and cultural backgrounds, orientation, ethnicity and points of view. We strive to continue our efforts to work with people who may otherwise be marginalized or underrepresented in our business and around our local community. 

The Second City follows CDC guidelines and recommendations regarding safety measures to navigate the Covid-19 pandemic. To work at The Second City you must show proof of being fully vaccinated against SARS-CoV-2. Applicants with medical or religious exemptions will be considered. 

Other details

  • Pay Type Salary
  • Min Hiring Rate $65,000.00
  • Max Hiring Rate $70,000.00
Location on Google Maps
  • 1 York St, Toronto, ON M5J 0B6, Canada