Senior Marketing Manager

64 N 9th St, Brooklyn, NY 11249, USA Req #278
Tuesday, February 20, 2024


About the Second City   

Dedicated to entertaining, inspiring, and transforming through innovative live experiences, The Second City is the premier brand in improv and sketch comedy. With sold-out shows playing on resident stages in Chicago, Toronto, and New York, Second City’s Touring Theatrical companies also entertain an additional one million theatergoers a year around the globe. The Second City Training Center is the largest school of improvisation -based arts on the planet, with brick-and-mortar locations in Chicago, Toronto, New York (opening Fall 2023) and a virtual division offering accessible classes online worldwide. Second City Works, the B2B side of Second City, has brought award-winning improvisation and audience-driven techniques to over 600 Fortune 1000 companies, challenging businesses seeking a more collaborative culture to innovate through development programs, original digital and video content, campaign consultation, private events, and more.  

About this Position: 

The Senior Marketing Manager is responsible for planning, delegating, and implementing all marketing activities for The Second City New York. This role will manage The Second City New York’s brand presence in the community, manage campaigns to attract audiences & and students, and coordinate with team members to ensure a superior experience and desire to return. 

The Second City New York Senior Marketing Manager will support the following areas within The Second City marketing department and be broken up as follows: 

  • Entertainment 40% 

  • Education 40% 

  • Local brand 20% 



  • Plan and coordinate all marketing campaigns for the stages, training center classrooms, and The Bentwood restaurant. 

  • Design and manage all communications, including ongoing email marketing messages, creation of special project campaigns, writing and/or editing all press releases, and generating social media content.  

  • Organize and promote brand awareness through advertisements, sponsorships, and earned media.  

  • Manage relationships with community and business partners. 

  • Maintain a marketing calendar for all efforts and all business units. 

  • Ensure all marketing collateral are organized, accurate, and maintain brand integrity, 

  • Identify and recommend promotional partnerships and influencers for Stages, Training Center, and restaurant that align with our brand and target buyers. 

  • Respond to data from Marketing campaigns, website, ticket sales, etc. 

  • Lead the SCNY Marketing efforts with support from art, digital, and production teams. 


Required Qualifications: 

  • 4-6 years in a marketing role; entertainment or brand experiences a plus  

  • Knowledge of multichannel marketing strategy, including event planning and coordination, branding and digital marketing 

  • Experience tracking a budget 

  • Strong writing and editing skills and a passion for maintaining brand guidelines and a cohesive voice across all internal and external content 

  • Strong time-management skills with the ability to manage multiple projects 

  • Possess leadership and management skills to delegate tasks and manage expectations regarding deadlines, prioritization, and deliverables of team members 


Proficiency with: 

  • Email marketing software 

  • Social media 

  • Microsoft Office Suite 

  • CRM database software 


This is a full-time, non-exempt position reporting to the VP of Marketing and the General Manager of Second City New York. Regular business hours are 9am-5pm Monday through Friday. However, some early morning, evening and weekend work may be required occasionally. 

Salary: $75,000 - $95,000 


We are an open, inclusive workplace and welcome applicants who bring diverse life experiences, including economic and cultural backgrounds, orientation, ethnicity and points of view. We strive to continue our efforts to work with people who may otherwise be marginalized or underrepresented in our business and around our local community. 

All candidates for this role will be asked to authorize a background check. 

Other details

  • Pay Type Salary
Location on Google Maps
  • 64 N 9th St, Brooklyn, NY 11249, USA