Assistant Director of Marketing: Fan Development & Sponsor Engagement

To apply:

Only applications submitted through the official Careers at SHU site will be accepted. If you are viewing this job advertisement on a 3rd party site, please visit Careers at SHU to submit a formal application.

Qualified candidates are invited to submit a complete application and resume via our online application system. A cover letter or statement of interest is also preferred for all staff positions. 

Please note that changes cannot be made once an application has been submitted. You may, however, update your application/resume/cover letter each time you apply for a new position. 

Position Summary

The Assistant Director of Marketing: Fan Development & Sponsor Engagement will lead departmental efforts for fan experience initiatives for the Sacred Heart athletic programs. This person will be a main driver in giving our customers a one-of-a-kind experience at the Martire Family Arena and a secondary contact for Campus Field and the newly renovated William H. Pitt Center. This position works cross-functionally and reports to the Associate Director of Marketing for Athletics with a focus on coordinating and executing marketing plans for men’s & women’s ice hockey, football, and men’s & women’s basketball, which are designed to meet the department’s goals for revenue and attendance.

The Assistant Director of Marketing: Fan Development & Sponsor Engagement position focuses on three primary objectives:

• Enhancing SHU’s athletics fan base and experience
• Run of show at events
• Activating sponsor activities
• Serving as the primary day-to-day contact with sponsorship agency

Principal Duties & Responsibilities

• Primary marketing contact for ice hockey, including planning and executing event presentation activities such as writing game scripts and timelines, managing sponsor inventory, and supervising game day staff. 
• Secondary marketing contact for football and basketball programs, including planning and executing primary contact’s game scripts and timelines while managing game day staff and sponsor initiatives
• Collaborate and ideate with other External team members to create unforgettable moments for our fans at Martire Family Arena, Campus Field, and Pitt Center.
• Work closely with our In-Venue Team to create and execute all script elements of assigned sports to continually enhance the fan experience at Sacred Heart Athletics.
• Assists with the execution of social/digital media campaigns that will heighten the program’s brand and increase awareness and ticket sales.
• Oversee student intern and work studies on game day in addition to overseeing assignments for game presentation, fan experience, and community and campus engagement. 
• Oversee and run of show for hockey and football games, including sponsor activations, front of house run of show, while working with vendors on site for game days.
• Primary contact for sponsors, working with them on initiatives, activations, and contract fulfillment
• Other duties as assigned

Knowledge, Skills, Abilities, & Other Attributes

• A master's or bachelor’s degree with related experience in marketing or a similar field is required. Collegiate or professional athletics is a plus.
• A passion for telling the story of university students and student-athletes.
• A “no task too small or big” mentality.
• Significant experience working in a marketing and promotions atmosphere.
• Experience developing written marketing and promotions plans and coordinating special events.
• Excellent organizational skills with keen attention to detail.
• Knowledge of Microsoft Office and similar computer programs.
• Strong written and oral communication skills.