Social Media Manager, Gallery Books Group

1230 Ave of the Americas, New York, NY 10036, USA Req #182
Monday, May 13, 2024

Simon & Schuster was named to Forbes magazine list of America's Best Mid-Size Employers 2022. Simon & Schuster is a global leader in general interest publishing, dedicated to providing the best in fiction and nonfiction for readers of all ages, and in all printed, digital and audio formats. Its distinguished roster of authors includes many of the world's most popular and widely recognized writers, and winners of the most prestigious literary honors and awards. It is home to numerous well-known imprints and divisions such as Simon & Schuster, Scribner, Atria Books, Gallery Books, Pocket Books, Adams Media, Simon & Schuster Children's Publishing and Simon & Schuster Audio and international companies in Australia, Canada, India and the United Kingdom, and proudly brings the works of its authors to readers in more than 200 countries and territories. For more information visit our website at

The Gallery Books Group is seeking an experienced social media manager to join ourmarketing team. As social media manager, the individual in this role will be responsible forall strategizing, schedulingand content creation for the Gallery Books social media platforms, especially Instagram and TikTok. In addition to the day-to-day management of these platforms, the social media manager will also spearhead all influencer outreach, consult with authors on brand strategy, and collaborate with title marketers on creative ideas for specific book campaigns.   

Role Description  

The social media manager is responsible for: 

  • Content creation for the Gallery Books Instagram, TikTok, Facebook, X, and Threads accounts. Content creation includes taking photos, shooting and editing video, appearing in social content, organizing giveaways, and writing copy for all posts.  
  • Managing the Gallery Books content calendar, planning ahead for future content, and capitalizing on opportunities to promote backlist titles.  
  • Managing Gallery’s Influencer Program and TikTok Shop presence.  
  • Setting the agenda for and leading the weekly social media meeting with the Gallery Books marketing team.  
  • Initiating conversations and collaborating with title marketing managers to develop social media marketing campaigns for priority titles 
  • Advising authors on establishing and growing their online presence (when and where applicable) via email collection, Facebook, Instagram, Twitter, YouTube, LinkedIn, etc. 
  • Tracking analytics for digital marketing campaigns and social channel activity. 
  • Setting key performance indicators (KPIs) for social media campaigns. 
  • Annually analyzing Gallery’s digital marketing plan and social media strategy and identifying strategic weaknesses and making recommendations for improvements. 
  • Attending local and virtual events to document for social media channels. 
  • Researching social media trends and informing management of changes that are relevant to the company’s marketing activities. 
  • Lead community management on Gallery social accounts such as liking, commenting, and re-posting reader’s posts primarily on Facebook and Instagram. 

Role Requirements

  • Minimum 5 years experience managing branded social media platforms.
  • Experience working with paid and organic influencer outreach.
  • Excellent photography, videography, and writing skills.
  • Experience tracking and reporting on social analytics and data, including via social listening platforms such as Meltwater, Talkwalker, Klear, and ViralMoment.
  • Experience with social scheduling platforms such as Sprinklr, Hootsuite and Sprout.
  • Experience with design platforms, primarily Canva.
  • Excellent project management and organization skills.
  • Excellent communication and presentation skills.
  • Passion for and interest in engaging with social media trends and technology.
  • Being a social media influencer is a plus!

Simon & Schuster US is an equal opportunity employer (EOE) including disability/vet. At Simon & Schuster US, the spirit of inclusion feeds into everything that we do. From employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Simon & Schuster US is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.

The hiring salary range for this position applies to New York City, California, Colorado, Washington state, and most other geographies. Starting pay for the successful applicant depends on a variety of job-related factors, including but not limited to geographic location, market demands, experience, training, and education. The benefits available for this position include medical, dental, vision, 401(k) plan, life insurance coverage, disability benefits, tuition assistance program and PTO or, if applicable.

Candidates hired for this or any other posted Simon & Schuster role will be employees of Simon & Schuster, LLC, subject to all policies, including the Workplace Privacy Notice, and eligible solely for the benefits plans thereof. 

Other details

  • Job Family Marketing
  • Job Function Marketing / Promotions
  • Pay Type Salary
  • Min Hiring Rate $75,000.00
  • Max Hiring Rate $80,000.00
Location on Google Maps
  • 1230 Ave of the Americas, New York, NY 10036, USA