Assistant Director, Digital Marketing Simon & Schuster Children's Books

1230 Ave of the Americas, New York, NY 10036, USA Req #200
Wednesday, May 29, 2024

Simon & Schuster was named to Forbes magazine list of America's Best Mid-Size Employers 2022. Simon & Schuster is a global leader in general interest publishing, dedicated to providing the best in fiction and nonfiction for readers of all ages, and in all printed, digital and audio formats. Its distinguished roster of authors includes many of the world's most popular and widely recognized writers, and winners of the most prestigious literary honors and awards. It is home to numerous well-known imprints and divisions such as Simon & Schuster, Scribner, Atria Books, Gallery Books, Pocket Books, Adams Media, Simon & Schuster Children's Publishing and Simon & Schuster Audio and international companies in Australia, Canada, India and the United Kingdom, and proudly brings the works of its authors to readers in more than 200 countries and territories. For more information visit our website at


The Assistant Director, Digital Marketing, will lead our digital marketing teen group and work closely with marketing, publicity, sales and editorial departments  to develop and execute impactful social media campaigns and content strategies across our titles and social channels. The individual in this role must be creative, strategic thinking, and passionate in building awareness of the Simon Teen brand and fostering meaningful connections with our audience and our authors.


The Assistant Director will report directly to the Director of Digital Marketing


Responsibilities include:

  • Lead planning, strategy, and growth of Simon Teen owned media and controlled social channels including TikTok, Instagram, Facebook, Twitter, YouTube, Pinterest, and
  • Manage one direct report and oversee a cross-functional digital team of 3 for Simon Teen projects and plans.
  • Build, maintain, and assess ongoing relationships with social & digital media partners, including cultural influencers.
  • Conceive, budget, and execute visual content creation for paid and organic influencer campaigns
  • Oversee the development and production of creative assets where needed (images, video edits, animations, GIFs, postcards, promotional items, etc.)
  • Develop and execute strategic title-specific digital marketing campaigns each season, leveraging digital market insights and consumer trends to ensure author and publisher objectives are met
  • Collaborate with key stakeholders, including but not limited to, author, agent, editorial, sales, publicity, and marketing, to ensure cohesive campaign implementation and maximize promotional efforts.
  • Attend kickoff calls with authors to share campaign plans and provide comprehensive marketing updates before, during, and after publication
  • Manage year-round digital marketing for key backlist titles and high-profile authors, working closely with marketing, publicity, and author teams to implement
  • Coordinate and oversee the production of presentations and marketing materials for seasonal sales conferences
  • Utilize analytics tools to track and analyze social media performance metrics.
  • Prepare and present regular reporting, insights, and marketing updates to the digital team as well asinternal and external stakeholders, including authors, agents, and sales
  • Stay abreast of industry trends and propose innovative marketing approaches to reach diverse audiences.
  • Other responsibilities and duties as assigned.



  • Minimum 8 years of experience in digital media marketing, with at least 3-5 years publishing experience and 1-2yrs management experience
  • Demonstrated expertise in managing social media channels and influencer campaigns.
  • Proven ability to develop integrated marketing campaigns, including paid media and paid and organic social media strategies.
  • Hands-on experience with marketing and communications technologies, including marketing automation software, social media, project management, and content management systems.
  • Excellent project management and organization skills.
  • Excellent written, verbal, and visual communication skills
  • Exceptional creative and storytelling skills.
  • Strong leadership and team management abilities.
  • Passion for books, the book industry, as well as pop culture and social media trends


Simon & Schuster US is an equal opportunity employer (EOE) including disability/vet. At Simon & Schuster US, the spirit of inclusion feeds into everything that we do. From employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Simon & Schuster US is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.

The hiring salary range for this position applies to New York City, California, Colorado, Washington state, and most other geographies. Starting pay for the successful applicant depends on a variety of job-related factors, including but not limited to geographic location, market demands, experience, training, and education. The benefits available for this position include medical, dental, vision, 401(k) plan, life insurance coverage, disability benefits, tuition assistance program and PTO or, if applicable.

Candidates hired for this or any other posted Simon & Schuster role will be employees of Simon & Schuster, LLC, subject to all policies, including the Workplace Privacy Notice, and eligible solely for the benefits plans thereof. 

Other details

  • Job Family Marketing
  • Job Function Marketing / Promotions
  • Pay Type Salary
  • Employment Indicator Regular
  • Min Hiring Rate $90,000.00
  • Max Hiring Rate $96,000.00
Location on Google Maps
  • 1230 Ave of the Americas, New York, NY 10036, USA