Shopper Marketing Specialist
Who is Swire Coca-Cola? We are one of the largest bottlers of Coca-Cola and other beverage brands in America. Our 7,900 hardworking and passionate employees produce and distribute more than 50 brands and flavors across 13 states. We have as many careers as we have flavors, and regardless of which role you choose, you have a direct impact on Swire Coca-Cola, our products, and the communities we call home.
Why you’ll love working at Swire Coca-Cola (enrollment in a Swire Medical Plan is required for some benefits):
- Health coverage (3 medical options, dental and vision). 401(k) Retirement Plan w/company match
- Health Savings Accounts w/company match
- FREE virtual primary care, acute careand physical therapy
- FREE Employee Assistance Program
- Company paid (vacation,holidays,sick time, bereavement, jury duty,maternity/parental, disability leave and volunteer time)
- Discounted & free product
- Tuition reimbursement
- Opportunities for career advancement
What does a Shopper Marketing Specialist do at Swire Coca-Cola?
The Shopper Marketing Specialist is the subject matter expert in respect to shopper insights initiatives. In this role you use relevant shopper and consumer data along with insights and trends to generate revenue growing initiatives for customers.
Responsibilities:
- Analyze and report on business opportunities within channels and specific customers.
- Develop and recommend customer-specific shopper marketing campaigns to drive incremental revenue.
- Customer insights SME for SCC. Contribute insights to define selling strategy within all channels of business to better connect with all shoppers at retail.
- Gather and organize information using industry sources (publications, trade sites, etc.) and proprietary tracking studies to be used for marketing campaigns.
Requirements
- Bachelor's Degree in Business, Marketing, or equivalent required.
- 4+ years Business analytics in consumer goods industry required.
- 4+ years Market research of consumer demographics or category required.
- Proficient use of Nielsen, CREST, Scarborough, and Kantar industry sources.
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Swire Coca-Cola is an equal employment opportunity and affirmative action employer that participates in the E-Verify program as required by law. All qualified applicants will receive consideration for employment without regard race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status or other legally protected characteristics.
Other details
- Pay Type Salary
- Draper, UT, USA