Director Field Marketing/Sales

The vision of Smile Doctors is our people-first culture which creates an environment of passionate, caring Team Members dedicated to providing fun and encouraging relationships with each other and our patients. Smile Doctors offers every Team Member the opportunity to be a part of something bigger. We focus on the importance of the individual and recognize that each person on our Team has something great to offer. We recognize talents and strengths and take care to nurture those abilities to help our Team Members grow into successful people in their careers, in our organization, and beyond.

We are looking for a Director, Field Marketing/Sales to join our team.

If you are looking for an opportunity to be a part of a growing company and industry leader, Smile Doctors is the place for you. We operate the largest national network of orthodontic clinics with locations in more than 20 states.  At Smile Doctors, we excel at providing exceptional patient care.

What We Offer

• Competitive salary plus Annual Bonus Opportunity
• Medical, dental, vision and life insurance
• Short and long-term disability coverage
• 401(k) plan
• 3 weeks paid time off in your first year + paid holidays

• Discounts on braces and clear aligners for you and your family members

What You’ll Do

• Manages a team of Marketing Managers for each region providing accountability and facilitating communication between the Regional Managers, Doctors and Practice Directors
• Develops annual sales growth and local marketing plans, including targeted market segments, community/business partnerships and advertising with the Marketing Managers, Regional Managers, and Marketing Support Services to deliver against new patient exam and experience metrics
• Collaborates in the creation and implementation of the annual promotional and event calendar
• Develops and implements appropriate marketing programs congruent with the Smile Doctors network of brands and brand architecture to increase brand awareness, acquire new patients, improve digital traffic leads, increase conversion rates and increase patient referrals
• Coordinates Continuing Education Events with Marketing Managers, doctors and speakers.
• Develops local market promotions and events to drive incremental qualified leads
• Oversees the planning and support of grand openings, patient appreciation and anniversary events
• In partnership with Media Strategy, develops and manages specific local advertising initiatives relative to print, radio, television, billboard, etc. to maximize investments and new patient exams
• Oversees the management of the monthly media scoreboard and effectively communicates to Regional Operations Directors and Doctors
• Develops patient experience recommendations and corresponding in-clinic marketing communications/programs
• Collaborates with Affiliations, Finance, Operations and third-party agencies to drive marketing tactics and to coordinate efforts among all functions and channels
• Develops first-hand knowledge of market dynamics and opportunities by spending time in market identifying business potential and corresponding marketing programs
• Develops with the Marketing Managers and clinic teams ongoing local market competitive analysis and reporting and provides real time recommendations to address

What You’ll Need

• Bachelor’s degree in healthcare or business-related field
• Ten (10) years of experience leading and executing strategic Marketing and Advertising initiatives and programs required, preferably in a fast-paced healthcare environment
• Five (5) years of experience leading and developing a high performing team of Field Sales and Marketing professionals required
• Five (5) years of sales experience in healthcare preferred
• Excellent interpersonal skills and experience interacting with teams in a fast-paced, multi-disciplinary, team environment
• Able to effectively problem-solve and apply forward-thinking solutions to increase the results of the business
• Intermediate Computer skills in word processing, spreadsheet, database management, content management systems and desktop publishing applications.
• Excellent oral and written communication skills as well as creative writing and negotiation skills
• Experience in generating presentations and proposals

This is the perfect opportunity to grow with an expanding organization! Apply today!

Smile Doctors and all our affiliating practices are proud to be an equal opportunity workplace and welcome diversity in our organization.  We do not discriminate against any team member or applicant for employment regardless of age, race, color, national origin, religion, disability, veteran status, sex, sexual orientation, or gender identity.