Sales Specialist

Basic Function: The Sales Specialist at St. Paul's Manor is responsible for driving occupancy and promoting the senior living community to prospective residents and their families. This role involves building and maintaining relationships, giving tours, and working closely with the marketing team to ensure that all sales goals are met. The Sales Specialist will represent the values of St. Paul’s Senior Services, ensuring prospective residents and their families feel welcomed and informed.

Essential Duties and Responsibilities:

Lead Generation & Outreach:

• Generate leads through outreach activities including community events, referrals, and online platforms.
• Build and maintain relationships with referral sources, including healthcare providers, senior care agencies, and local organizations.

Sales Process Management:

• Conduct tours and presentations for prospective residents and their families.
• Handle all inquiries (phone, email, or in-person) and follow up promptly to ensure engagement.
•  Manage the sales pipeline using CRM software, ensuring accurate tracking of leads and conversions.

Collaboration with Marketing:

• Work closely with the marketing team to develop promotional materials and campaigns targeting potential residents.
• Participate in community events to enhance the visibility of the Manor on Banker’s Hill.

Closing Sales & Meeting Targets:

• Work towards and achieve occupancy targets and sales goals
• Assist new residents and their families with the application and move-in process, ensuring a smooth transition.

Customer Relationship Management:

• Maintain long-term relationships with residents and their families to ensure satisfaction.
• Provide post-move-in support and address any concerns or needs of residents.

Qualifications:

Experience:

•  3+ years of experience in sales, preferably in senior living, healthcare, or hospitality.
• Proven track record of meeting sales goals and quotas
• Experience with RCFE (Residential Care for the Elderly) sales a plus

 Key Competencies:

•  Empathy and compassion when interacting with seniors and their families.
• Goal-oriented with a strong drive for results.
• Strong interpersonal and communication skills, both verbal and written.
• Excellent organizational skills with attention to detail.
•  Ability to work independently and as part of a team.
• Proficiency in CRM software and Microsoft Office Suite.

Work Environment:

• This position operates in a professional office environment as well as in the field
• Flexible working hours, including occasional evenings and weekends, are required.

Education: 

Bachelor’s degree in Marketing, Business, or a related field is preferred, but equivalent experience will be considered.

INDLP