Website Sales and Marketing Analyst

Are you passionate about branding, digital advertising, and social media? Do you have a knack for driving direct-to-consumer (D2C) sales through innovative strategies? If so, we want you on our team!

As a Website Sales and Marketing Analyst, you’ll play a crucial role in our mission to boost sales through our branded website and third-party marketplaces. Your responsibilities will include: analyzing sales, marketing and advertising data, developing key metrics, recommending data-based strategies, and crafting effective visual communications.

If you’re ready to make a significant impact and grow with a dynamic team, apply now and help us shape the future of Sauder Woodworking!

KEY RESPONSIBILITIES

• Lead all data collection and analytics efforts across all Marketing programs including D2C Sales, digital Brand Advertising, and Social Media
• Work directly with Marketing, IT, Consumer Services, Sales Analysts, and external vendors to profitably grow topline sales of the D2C Sauder.com website, optimize performance of the Sauder brand digital advertising programs, with specific focus on D2C Sauder.com performance, and optimize performance and topline sales of D2C Marketplaces
• Research, analyze and make recommendations on vendors and capabilities to support brand digital advertising and D2C sales in all channels
• Track D2C Sauder.com performance against benchmarks, using the appropriate tools (usability testing, click reports and heat maps, etc) and methodologies
• Analyze data to better understand D2C Sauder.com user behavior, user flows, customer personas, lifetime value, conversion improvement and upsell opportunities
• Make recommendations to improve the user experience including content, navigation, path-to-purchase and offered services
• Develop and maintain profitability tracking, and recommend optimizations
• Recommend, execute and evaluate A/B tests to validate programs that improve the user experience and support the business needs
• Analyze VOC inputs including social contacts, product reviews and customer service inputs and make recommendations on product, service and content opportunities/improvements
• Make relevant recommendations to Merchandising & Design team based on D2C learnings to help optimize product assortment
• Proficient at Data Analysis, Reporting and Presentation

QUALIFICATIONS

• Bachelor’s degree from four-year college or university; Associate’s degree PLUS Minimum of 2-4 years experience; Minimum of 5-7 years experience; Combination of education and experience.

• Strong knowledge of e-commerce platforms and D2C sales
• Strong track record of managing multiple projects with aggressive deadlines
• Good understanding of Sales, profitability and cost model
• Proficient knowledge in: Google Analytics, Google Tag Manager, Search Console, Data Studio
• Knowledge of email marketing platforms, customer databases, A/B testing, and data analysis
• Web merchandising, traffic analysis with using tool(s) for BI

PAY SUMMARY

Expected offer: $57,000 - $76,000/year. The actual salary will be based on factors such as relevant experience and skills. The max salary listed is not the top of the salary band.