Vice President of Marketing

Job Description:

As the Vice President of Marketing at Loomis US, you will be a visionary leader responsible for driving our marketing strategy to enhance brand awareness, accelerate lead generation, and optimize the customer experience to drive business retention. Reporting directly to the Executive Vice President of Sales and Marketing, you will spearhead a talented marketing team as well as work cross functionally with marketing counterparts in Europe, to achieve key objectives and propel the company's growth trajectory. 

Key Responsibilities:

• Marketing strategy – Develops and executes marketing strategy for Loomis US to grow brand awareness, generate leads, shorten sales cycle, improve customer experience in order to retain business.
• Branding – Maintains brand compliance and integrity inside of and outside of the company.
• Project management – Manages up to 30 projects at a time through marketing team, agencies, and freelancers.
• Lead generation – Generates inbound leads for the sales team through media placements, paid search, social media, industry events, cold calling, and account-based marketing activity.
• Creative direction – Provides creative direction for all projects ensuring brand consistency and effectiveness.
• Ad campaigns – Creates themes for ad campaigns and marketing pieces, manages projects through team, reviews all iterations providing feedback for improvement, delivers ad creative according to specs and deadline.
• Content development – Directs content development for blogs, articles, press releases, ads, presentations, sales collateral, emails, social post, etc
• Sales enablement – Oversees development of sales collateral like brochures, data sheets, product guides, presentations, proposals, and all other sales assets including support the Franchise Development program
• Media planning – Plans placements with industry publications each year, produces deliverables.
• Video development – Coordinates with video agencies and internal parties to shoot and develop video assets that support communication efforts internally and externally.
• Photo & video shoots – Works with vendors and internal parties to plan and execute shoots to gather image assets.
• Social media – Directs all efforts around social media and online brand reputation.
• Digital advertising and account-based marketing – Partners with consultant to develop and maintain campaigns to target audiences through Google, LinkedIn, Facebook and ZoomInfo
• Email marketing – Creatives campaigns for purpose of gaining leads, growing awareness, promoting events, distributing information to internal audience, and retaining customers.
• Internal communications – Collaborates with internal stakeholders to produce and distribute communications to internal audience of employees (ex: internal enewsletter, IT updates and alerts, changes in Benefits, HR posters, Loomis Model deliverables, product info, etc.)
• Customer communications – Responsible for composing and distributing communications to customers.
• Employer branding – Works with HR and Recruiting to promote Loomis as an employer of choice and improve our reputation online through platforms like Glassdoor and LinkedIn
• Recruiting marketing – Manager campaigns on Facebook and Google to increase applicant flow through our career website.
• Events – Oversees the management of about 50 tradeshows, assists in executing customer events.
• Website maintenance and projects – Maintains Loomis.us and work4loomis.com including updates to CMS platforms, certificates, and plugins. Develops and updates content regularly including blog, events, product information, and more.
• Internal projects – Coordinates with internal stakeholders to create deliverable based on request and/or goal (Ex: email campaigns, posters, presentations, letters/flyers…)
• Executive communication – Created program to educate and encourage executive leadership to grow influence on LinkedIn. Manages CEO’s personal LinkedIn account through ghostwriter.
• Global assistance – Supports Loomis Group and counterparts in Europe by collaborating on projects, giving feedback on their creative assets, and by sharing ideas, advice, and files.
• Go-to-market – Supports launch of new products and services.
• Public relations – Develops press releases and other news related content as needed.
• Company store – Manages company store inventory and offerings through vendor.
• Department management – Manages budget, manages five direct reports, submits invoices, compiles reports and presentations on marketing efforts.

Qualifications:

• Bachelors Degree in Marketing, Business Administration, or related field is strongly preferred. 
• Eight years of progressive marketing experience with at least 3 years in a leadership role.
• Proven track record of developing and executing successful marketing strategies.
• Strong project management skills with the ability to manage multiple projects simultaneously. 
• Excellent leadership and team management capabilities.
• Exceptional communication, negotiation, and interpersonal skills.
• Proficiency in digital marketing tools and platforms
• Strategic thinker with a results-oriented mindset. 
• Ability to travel roughly 25%

Benefits:

• Competitive base salary with an attractive commission/bonus structure.
• Comprehensive health, dental, and vision insurance.
• 401(k) retirement savings plan with company match.
• Paid vacation, sick leave, and holidays.
• Ongoing training and professional development opportunities.
• Dynamic and supportive work environment with opportunities for growth and advancement.